Every demographic, covered.

 

EMMA utilizes a diverse group of Government sourced data to provide customized targeting. We currently have data from the following Government Agencies with others available upon request. Sources in gray are available upon request. 

  • Census ACS
  • CDC
  • FEMA Disaster Declarations
  • AHS
  • Vital Statistics
  • ESA
  • NOAA
  • USDA Rural Atlas County Declarations

 

These datasets cover a wide range of subject matters. This allows us to provide layered customized hyper local targeting not found anywhere else. The list below provides what is currently available and what can be requested. We add new subject matters and datasets regularly to ensure we provide the most comprehensive targeting tool currently available. Datasets listed in gray italic are available upon request.


Age, Sex, Race, Hispanic Origin
  • Age
  • Gender
  • Race
  • Population Estimates by Race and Hispanic Origin
Car Ownership
  • Number of Vehicles
Computers and Technology
  • Available Tech Gear
  • Internet Access Type
COVID19
  • COVID-19 Deaths
  • COVID County Cases, Hospitalizations
  • COVID Vaccinations
Education and School Enrollment
  • Completed Education
  • School Enrollment
  • Educational Attainment
Employment and Occupation
  • Unemployment
  • Proportion of White Collar Workers
  • Proportion of Workers in Manufacturing
  • Recreation Dependence
  • Retirement Destination
Government Income Supplements
  • Government Benefits - SSI / SNAP
Gun
  • Gun Deaths
Health and Wellness
  • Diabetes
  • Drug Deaths
  • Smoking Rates
  • Population Per Physician
Household Makeup
  • Children
  • Family / Non-family Household
  • Proportion of crowded housing
Household Physical Characteristics
  • Household Data
  • Units in Household Structure
  • Age of Household Structure
  • Heating Fuel Used
  • Proportion of Houses Using Metropolitan Energy Sources for Home Heating vs. Independent Sources

Housing Costs and Values
  • Proportion of Affordable Rents
  • Average Home Price (Self Report of Owners)
Income, Earnings, Poverty
  • Income
  • Poverty Estimates
  • Median Household Income
  • Persistent Poverty
Language, Ethnicity, and Nation of Origin
  • Ethnicity
  • Country of Origin
  • Home Spoken Language
Military and Veterans
  • Proportion of Veterans Among Adults
Multi-Generational Families
  • Grandchildren Living with Grandparents
Nativity and Migration
  • Citizenship Status
  • Foreign Born vs Native
Natural Disasters
  • Fire
  • Flood
  • Hurricane
  • Tornado
  • Winter
Population Size and Growth
  • Population Size
Rural vs Urban
  • Proportion of Agricultural Workers Among Adults
  • Rural/Urban
Weather
  • Precipitation and Temperature
  • Days of Sunshine