Insights To Boost Your Bottom Line
We provide you with trusted official data which ensures you can compare any county in America with any other county, or DMA. Our pledge to provide current, accurate, reliable and comparable data ensure you are accessing precise and actionable insights. We even model the data to create new variables (community GDP) on measures of wealth, housing, demographics, income and more, so you can reduce the guesswork in your plans.
Gaps that EMMA Bridges
Common data sources often overlook key audiences, leading to inefficiencies and weaker targeting. Commercial consumer data is limited—Nielsen, for example, covers only the top 40 markets. It’s rarely profitable for private firms to serve all 3,000+ U.S. counties. That’s why EMMA is built on the nation’s most comprehensive and reliable data: official government releases designed to represent every community. We make Every Market Matter in America.
Presentation-Ready Reports
With our 25 years of experience in communications and advocacy, we understand how to find that key motivating fact, or decisive insight. Our reports are ready for presentation to executives and decision makers.
Our creative team has developed integrated visualizations that provide instant comprehension and are meticulously crafted from multiple trusted sources providing content you will not find anywhere else.
A Multidisciplinary Data Science Team
Our data science team is led by a PhD data scientist and experts from the U.S. Census Bureau with decades of experience surfacing data insights and identifying trends. Our database and IT architecture team of software engineers with decades of experience in building and maintaining E-commerce platforms collaborate with them on EMMA solutions. Together they work with our communications experts on delivering client solutions that include survey research, media plans, earned media, and community mobilization campaigns.
