Uncover Population Insights

The EMMA Population Profile Report is the most comprehensive and powerful source of social, economic, and demographic information on U.S. Counties and Designated Market Areas (DMAs), answering two key questions: how many people live in an area, and who are they? Drawing on decades of experience with neighborhood-level data, EMMA’s data science team curates selected data points that highlight critical social and economic factors—such as homeownership versus renting, broadband access, and the share of veterans—that can influence an advertiser’s communication strategies. Each variable in the report includes both its source and an explanation, providing a complete and contextual portrait of the community.