Housing Profile Report

Unveiling Advanced Community Housing Dynamics

EMMA’s Housing Profile delivers uncommon insights into vital community characteristics by leveraging the most comprehensive and largest survey in the country—the U.S. Census Bureau’s American Community Survey (ACS), which samples 3.5 million households annually, along with data from the Department of Housing and Urban Development (HUD). Unlike standard reports, EMMA’s profile goes beyond the basics to explore both the physical characteristics of housing and detailed household dynamics. This rich dataset paints a nuanced picture of how people live and supports strategic decision-making. The Housing Profile is designed to provide valuable, actionable context for understanding the counties or DMAs relevant to your project.

Purchase Report

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While the ACS asks about the size and age of the housing stock, it also asks many other questions that help describe the nature of families and how they live.

These are as diverse as how many cars in the average household, to their type of heat, and the source of their internet. Many retailers, such as Target, use this rich data to help decide on the right products to stock for the neighborhood closest to a given store. We think the Housing Profile will give you new insights into the counties or DMA’s that are part of your project.